Lyft + the White House

Now maybe the picture gets clearer as to why Uber is suddenly so interested in women. While I’m not crazy about the idea of the White House promoting one private business over another, it’s great to see the Federal Government embracing the idea that new technologies like Lyft and Uber can provide a valuable, dare I say “innovative,” solution to some of our problems — in this case, sexual harassment.

Obviously the White House can’t partner with the bad boys, especially not on this particular initiative. But the recognition is there: the on-demand economy, for all its unknowns and perceived dangers, can be valuable, not only as an economy shifter but as a tool of social change.

Click the thumbnail below to read Taylor Soper’s full story on GeekWire.

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Uber Women

Uber’s recent play to attract more female drivers overlooks one thing: these jobs have no security. Not in the traditional sense, at least. While the idea of flexible employment is indeed attractive, job security can’t be underestimated. Driving a cab puts your income at the mercy of traffic, passenger moods, and local economic fluctuations. Uber’s move feels more like a PR stunt than a genuine attempt to get women working. Let’s see how this one plays out.